By thinking of content as a physical product - assets that have value and a lifespan - marketers and content strategists can maximize their investment in content and content management systems.
It's not uncommon for content managers, editors and marketers to forget that their content management system should in fact be… a management system for content. Even with the emergence of an entire industry segment focused on content strategy, we still see how easy it is for marketing and web teams to be distracted by the effort required to build digital experiences. As a result they neglect the management of their own content, as assets of value.
Download the FREE e-book - Managing Content as a Product – 10 Practical Ideas to Get More Value from Your Content Strategy and Content Management System. Your free download also Includes a link to the webinar video: Content Management in an Omni-channel World - Ideas and advice on multi-channel content management.