Experiments
Run tests, gather insights, and optimize your content & UX
A/B testing your website is a critical part of any marketing strategy. Experiments makes it easy to create and test multiple versions of your content and pages, so you can make data-driven decisions that improve conversion rates, increase revenue and help you stay ahead of changing user preferences.
Create multiple variants of content across channels
Using the dotCMS no-code layout editor, marketers can design different versions of layouts, copy, images and CTAs, across all of their channels and languages so they can stop second guessing which experience resonates the most with your audience.
Define what success looks like based on your goals
Run your experiments depending on what you are looking to achieve, such as directing a user to perform a certain action such as clicking a button or increasing the time spent on a page so you can tie your testing to conversion, revenue or SEO goals.
Analyze the results and make informed decisions
With visual charts and graphs, you can easily see which version is outperforming the other based on real user behaviors and preferences, and use that data to make sure you are publishing the content that has a proven and positive impact.
Instantly publish the best version of your content
Since A/B testing is part of your core workflow, not a separate application, once you figure out what the winning experience is, you can promote it to production and start delivering the content that directs your audience into taking the actions that meet your goals.
If at first you don’t succeed, test, test again!
Continue to iterate on your content by running multiple experiments across your pages, to ensure you are continuously improving your page content and layouts to optimize conversions and deliver the best possible user experience.
Why experiments?
- Improved Conversion Rates: By systematically testing changes, you can identify what resonates best with your audience and continually improve your conversion rates. Even small improvements can have a significant impact on your bottom line.
- Increased Revenue: Higher conversion rates mean more sales and revenue. A/B testing helps you identify the specific elements that drive conversions, leading to increased profitability.
- Enhanced Content Engagement: Testing different content variations, such as headlines, product descriptions, and call-to-action buttons, enables you to determine which content strategy resonates best with your audience, keeping them engaged and driving actions.
- Better SEO Performance: A/B testing can also be applied to on-page SEO elements like meta titles, descriptions, and keyword placement. Optimizing these factors can improve your website's search engine rankings, driving more organic traffic.
- Reduced Bounce Rates: By improving user experience and content relevance through A/B testing, you can reduce bounce rates, keeping visitors on your site longer and increasing the likelihood of conversions.
- Enhanced Mobile Responsiveness: A/B testing helps ensure that your website performs well on various devices, including mobile phones and tablets, which is crucial in today's mobile-centric world.
- Competitive Advantage: Constantly optimizing your website through A/B testing allows you to stay ahead of competitors by adapting to changing user preferences and industry trends.
- Cost-Efficient Marketing: A/B testing helps you allocate your marketing budget more effectively by investing in strategies and features that have a proven positive impact.
- Personalization Opportunities: As you gather data about user preferences, you can implement personalized content and offers, increasing user engagement and loyalty.