A/B testing & Experiments
Run tests, gather insights, and optimize your content & UX
A/B testing your website is a critical part of any marketing strategy. Experiments makes it easy to create and test multiple versions of your content and pages, so you can make data-driven decisions that improve conversion rates, increase revenue and help you stay ahead of changing user preferences.
How it Works
With an extensive list of NoCode capabilities and an API-first infrastructure, dotCMS is the content foundation that you have been longing for.
With dotCMS it is simple to build and deliver engaging experiences for your customer, regardless of the channel.
Define what success looks like based on your goals
Define what success looks like based on your goals
Run your experiments depending on what you are looking to achieve, such as directing a user to perform a certain action such as clicking a button or increasing the time spent on a page so you can tie your testing to conversion, revenue or SEO goals.
Analyze the results and make informed decisions
Analyze the results and make informed decisions
With visual charts and graphs, you can easily see which version is outperforming the other based on real user behaviors and preferences, and use that data to make sure you are publishing the content that has a proven and positive impact.
Instantly publish the best version of your content
Instantly publish the best version of your content
Since A/B testing is part of your core workflow, not a separate application, once you figure out what the winning experience is, you can promote it to production and start delivering the content that directs your audience into taking the actions that meet your goals.
If at first you don’t succeed, test, test again!
If at first you don’t succeed, test, test again!
Continue to iterate on your content by running multiple experiments across your pages, to ensure you are continuously improving your page content and layouts to optimize conversions and deliver the best possible user experience.
Create multiple variants of content across channels
Create multiple variants of content across channels
Using the dotCMS no-code layout editor, marketers can design different versions of layouts, copy, images and CTAs, across all of their channels and languages so they can stop second guessing which experience resonates the most with your audience.
Why experiments?
Where compliance meets innovation
Success stories from teams building what’s next
Real teams. Real outcomes. Explore how organizations modernized their digital stacks, reduced operational load, and delivered better customer experiences with dotCMS.
How Jostens Went from Legacy to Hybrid Headless with dotCMS
CapTech, a dotCMS partners, was commissioned to rebuild Jostens’ website. They chose dotCMS and its hybrid headless technology to build a lean, modern, and scalable new website capable of handling a hundred thousand customers a day.
One of the main benefits of dotCMS is that it provides an intuitive interface for managing content and creating content types and templates. Also, the fact that it works both as a traditional and as a fully integrable headless CMS that enabled us to integrate it to Jostens’ eCommerce platform.