A/B testing & Experiments
Run tests, gather insights, and optimize your content & UX
A/B testing your website is a critical part of any marketing strategy. Experiments makes it easy to create and test multiple versions of your content and pages, so you can make data-driven decisions that improve conversion rates, increase revenue and help you stay ahead of changing user preferences.
How it Works
With an extensive list of NoCode capabilities and an API-first infrastructure, dotCMS is the content foundation that you have been longing for. With dotCMS it is simple to build and deliver engaging experiences for your brand, regardless of the channel.
Define what success looks like based on your goals
Define what success looks like based on your goals
Run your experiments depending on what you are looking to achieve, such as directing a user to perform a certain action such as clicking a button or increasing the time spent on a page so you can tie your testing to conversion, revenue or SEO goals.
Analyze the results and make informed decisions
Analyze the results and make informed decisions
With visual charts and graphs, you can easily see which version is outperforming the other based on real user behaviors and preferences, and use that data to make sure you are publishing the content that has a proven and positive impact.
Instantly publish the best version of your content
Instantly publish the best version of your content
Since A/B testing is part of your core workflow, not a separate application, once you figure out what the winning experience is, you can promote it to production and start delivering the content that directs your audience into taking the actions that meet your goals.
If at first you don’t succeed, test, test again!
If at first you don’t succeed, test, test again!
Continue to iterate on your content by running multiple experiments across your pages, to ensure you are continuously improving your page content and layouts to optimize conversions and deliver the best possible user experience.
Create multiple variants of content across channels
Create multiple variants of content across channels
Using the dotCMS no-code layout editor, marketers can design different versions of layouts, copy, images and CTAs, across all of their channels and languages so they can stop second guessing which experience resonates the most with your audience.
Why experiments?
Enhanced Content Engagement
Testing different content variations, such as headlines, product descriptions, and call-to-action buttons, enables you to determine which content strategy resonates best with your audience, keeping them engaged and driving actions.
Better SEO Performance
A/B testing can also be applied to on-page SEO elements like meta titles, descriptions, and keyword placement. Optimizing these factors can improve your website's search engine rankings, driving more organic traffic.
Reduced Bounce Rates
By improving user experience and content relevance through A/B testing, you can reduce bounce rates, keeping visitors on your site longer and increasing the likelihood of conversions.
Enhanced Mobile Responsiveness
A/B testing helps ensure that your website performs well on various devices, including mobile phones and tablets, which is crucial in today's mobile-centric world.
Competitive Advantage
Constantly optimizing your website through A/B testing allows you to stay ahead of competitors by adapting to changing user preferences and industry trends.
Cost-Efficient Marketing
A/B testing helps you allocate your marketing budget more effectively by investing in strategies and features that have a proven positive impact.
Personalization Opportunities
As you gather data about user preferences, you can implement personalized content and offers, increasing user engagement and loyalty.
Improved Conversion Rates
By systematically testing changes, you can identify what resonates best with your audience and continually improve your conversion rates. Even small improvements can have a significant impact on your bottom line.
Increased Revenue
Higher conversion rates mean more sales and revenue. A/B testing helps you identify the specific elements that drive conversions, leading to increased profitability.
Explore Our Articles
Your go-to resource for the latest content, tech, marketing and developer strategies, insights and guides.
- 29Oct 24AI
5 Things You'll Learn at dotConnect24
Here's what technical and content leaders will learn at the virtual dotConnect24 on November 12 and 13.
- 28Oct 24AI
5 Reasons to Attend dotConnect24
Here's why technical and content leaders should attend the virtual dotConnect24 on November 12 and 13.
- 8Oct 24AI
AI-Powered Engagement: Building Trust Through Technology
The first episode of Real Talk, Real Trust covers AI’s role in building authentic engagement with clients. You can view the episode on YouTube and Spotify now, or read this blog to learn about their conversation’s key findings and takeaways.
- 19Aug 24Content Authoring
Reimagining dotCMS: Setting the Stage for Future Design
Explore the transformative journey of dotCMS as it unveils a new design system that harmonizes user interfaces and enhances cross-team collaboration.
Get Inspired
Discover how content teams have leveraged dotCMS
How Jostens Went from Legacy to Hybrid Headless with dotCMS
CapTech, a dotCMS partners, was commissioned to rebuild Jostens’ website. They chose dotCMS and its hybrid headless technology to build a lean, modern, and scalable new website capable of handling a hundred thousand customers a day.
One of the main benefits of dotCMS is that it provides an intuitive interface for managing content and creating content types and templates. Also, the fact that it works both as a traditional and as a fully integrable headless CMS that enabled us to integrate it to Jostens’ eCommerce platform.