Personalization
Quickly build pages without relying on developers
dotCMS allows marketing teams to have target content and create relevant customer experiences across every channel and touchpoint in the customer journey. dotCMS is perfect for teams managing 1, 10, or even 1,500+ channels, including desktop, mobile, and the Internet of Things.
Creating a Relevant Experience
With the rise of Internet of Things (IoT), the number of digital devices are constantly increasing. Demand is also growing for enterprises to produce relevant content quickly — and at scale. With dotCMS content targeting is not just creating massive amounts of content, but it’s about creating relevant content that resonates with the targeted audiences throughout the various lifecycles a customers goes through with your brand.
Personas
Personas
dotCMS offers persona-driven content targeting and personalization, where the persona definition can be set on multiple characteristics such as device type, referring URL, Geolocation, Tags, etc. During the authoring process, pages can be previewed as the different personas and on different devices to make sure the right experience is delivered at all times.
Geo-Targeting
Geo-Targeting
Geo-targeting can be set up as granularly as you need: city, state, county or country level. dotCMS has an interactive radius tool to help the marketing team get the geo-targeting settings laser focused.
Targeting
Targeting
dotCMS offers a simple, yet very effective content targeting and personalization module for marketing teams. The content and presentation layers are completely separated by design, allowing for dynamic and personalized experiences, at scale.
Rules Engine
Rules Engine
Using the dotCMS Rules Engine, adding all rule simple or complex does not require any coding expertise and is supported by an intuitive UI. This means rules can be easily created by marketing teams. In addition, dotCMS offers inline editing of targeting rules to make the experience for marketers even easier.
Content Governance & Approval
Every business that is digital today exposes its corporate and marketing content to the public over various touchpoints. And with the rise of the Internet of Things (IoT), this number increases exponentially and puts an even higher demand on enterprises to produce more content. This becomes an issue for those companies operating in a controlled industry, like pharmaceutical, medical, finance, where strict content governance and approval is required.
To simplify content governance, dotCMS offers a content approval workflow and publication module with features like Four-Eyes Approval and Action Groups that can be personalized with NoCode drag and drop, making it easy to deliver the content your audience requires while mitigating the risk.
Explore Our Articles
Your go-to resource for the latest content, tech, marketing and developer strategies, insights and guides.
- 29Oct 24AI
5 Things You'll Learn at dotConnect24
Here's what technical and content leaders will learn at the virtual dotConnect24 on November 12 and 13.
- 28Oct 24AI
5 Reasons to Attend dotConnect24
Here's why technical and content leaders should attend the virtual dotConnect24 on November 12 and 13.
- 8Oct 24AI
AI-Powered Engagement: Building Trust Through Technology
The first episode of Real Talk, Real Trust covers AI’s role in building authentic engagement with clients. You can view the episode on YouTube and Spotify now, or read this blog to learn about their conversation’s key findings and takeaways.
- 19Aug 24Content Authoring
Reimagining dotCMS: Setting the Stage for Future Design
Explore the transformative journey of dotCMS as it unveils a new design system that harmonizes user interfaces and enhances cross-team collaboration.
Just a few examples of how technical teams have leveraged dotCMS
How Jostens Went from Legacy to Hybrid Headless with dotCMS
CapTech, a dotCMS partners, was commissioned to rebuild Jostens’ website. They chose dotCMS and its hybrid headless technology to build a lean, modern, and scalable new website capable of handling a hundred thousand customers a day.
One of the main benefits of dotCMS is that it provides an intuitive interface for managing content and creating content types and templates. Also, the fact that it works both as a traditional and as a fully integrable headless CMS that enabled us to integrate it to Jostens’ eCommerce platform.