From Code to Campaigns Optimizing Content Workflows with Tech

Join us for an in-depth implementation session where we'll explore how dotCMS, alongside our expert partner Dragon Army, transformed their digital landscape. We’ll cover key issues such as managing multiple brands and properties, security concerns, and operational inefficiencies.

Join the session to explore the intricate challenges marketing teams face in launching effective campaigns while balancing the pressures placed on development teams to deliver quickly and efficiently. We will discuss strategies for educating stakeholders on the content lifecycle, empowering non-technical teams to manage content, and leveraging technology to streamline processes, ultimately leading to measurable improvements in campaign performance and collaboration across teams.

Jeff Eaton, Partner at Autogram, speaks at the 2024 Universal CMS Summit in Montréal.