Today's Customers are Mobile-First, Your Strategy Should Be Too
Mar 07, 2017
By: Alexandra Barcelona
Experts have declared the past several years as “The Year of Mobile”, but 2017 might actually be it. Last year, time spent consuming digital media on desktops dropped by 11% while time spent on mobile apps increased 11%1. Coincidence? Maybe. But what is more likely the culprit is that customers have truly become “mobile-first” and it’s time top brands follow suit, or face being left behind.
But how can brands actually go mobile-first without uprooting their entire digital strategy? By using a platform that is flexible and extendible, like dotCMS, to handle all digital projects.
Using dotCMS to build mobile experiences
One company that helps brands invest and build out their mobile experiences is 3Cinteractive (3C). 3C extends the connection between customers and brands, driving increased loyalty, brand awareness, and results. They build everything from mobile marketing campaigns where users opt-in via texts to internal websites and portals that make it easy for brands like Boost Mobile and TracFone to manage their digital properties.
Mobile couponing campaign use case
When a large electronics retailer wanted to build out a mobile couponing campaign to provide discounts to their customers on-the-go, 3C knew dotCMS would be the perfect platform for the project.
3C leveraged Apple Pay and Google Wallet using dotCMS in order to send users the appropriate link to make payments when using mobile coupons at the the electronics retailer’s stores. 3C also used dotCMS pages to make it easy for the retailer to manage QR and scan codes when creating new coupons for upcoming sales and events.
When the electronics retailer first launched their campaign, 3C tracked around one million page hits an hour, which was easily handled on their dotCMS implementation.
dotCMS & Mobile - Why it works
One primary reason 3C has found dotCMS to be so successful when managing mobile campaigns is its extensibility. dotCMS makes it easy for developers to write and create plugins to handle any unique tasks their project requires. Rather than worrying about building out their own content management platform for users, 3C relies on dotCMS’s flexible platform to build out whatever their client needs, knowing that dotCMS is constantly evolving along with the latest technology trends.
“dotCMS makes it really easy to write your own plugins (for your business needs) and to do things that the creators of dotCMS never really imagined.”
Fred Drake | Manager, Software Engineering
1 comScore “The 2016 U.S. Mobile App Report” (2016)