Aug 16, 2016
By: Alexandra Barcelona
Staying relevant with customers, without adding additional resources and budget, is the goal of most business teams. Content-as-a-Service (CaaS) is the go-to solution for a majority of these teams for several reasons. CaaS decouples content from the delivery platform and uses APIs to access the content and display it based on the device. This opens up the door for brands to easily create new user experiences and stay current with emerging technology, keeping them relevant. It’s no surprise that many brands are moving toward CaaS, here are five reasons your business team will want a CaaS solution too:
By separating the content layer from the display layer, front end developers now have the freedom to design and build without the restrictions of backend code. This means mobile apps, websites, in-store displays, and more can test the limits with the latest in design trends and innovation.
In CaaS solutions, pages are created dynamically, meaning it’s easier for editors to know which content should be personalized and to what extent. This takes the pressure off personalizing the whole CMS, which can be complicated and time consuming with some platforms, and focuses on only personalizing those content pieces that make the most sense.
With CaaS, all content is permissioned either through inheritance or at the content level. Content is secured with roles, and the permissions for each role are completely configurable. This means that, no matter how the content is served, the editing capabilities are secure and managed in one platform.
When it comes to CaaS, user experience is not only improved because content can be displayed on the user’s device of choice, but because by separating the front end and back end of a site, the front end can be easily (and continually, if need be) edited for a new look and feel without disruption or concern for the content within the CMS.
Today’s customer demands more than ever before from brands. They expect to be able to access your content on their device of choice. CaaS allows brands to be device agnostic, for both the current trends, like mobile and wearables, as well as the latest device to emerge from the Internet of Things.
CaaS takes away the barriers of managing your content and display in one location and allows business teams to focus on their customers. Beyond the business team as a whole, CaaS has proven extremely valuable to digital marketers in particular. However, whether you’re in marketing, sales, or design, it’s clear that CaaS offers the best solution to keep up with the growing demands of your customers.
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