Director of Marketing

Content and Commerce: How Data, Content and Microservices Drive Sales

Content is driving eCommerce sales growth like never before. Here’s why that is, and how a microservice architecture can help deliver data-driven content that drives sales.
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Why The Modern Marketer Needs Less Code, But More Control

With new channels and consumer demands continually emerging, marketers are somewhat forced to become more tech-savvy in order to deliver relevant marketing campaigns and customer experiences at speed.
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What Is An API, And How is it Changing Content Delivery?

APIs are changing the way brands deliver content across channels. But what is an API, and why is it so vital to brands in the age of IoT?
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What is Account-based Marketing?

What is account based marketing, and how can B2B marketers use it to target their most ideal customers and clients?
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What Is Predictive Analytics?

Predictive analytics, or predictive analysis, is a form of analytics that lets you forecast future events based on historical data. It combines statistical algorithms, AI and machine learning to analyze and learn from past customer actions
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AI-enabled Personalization: How to Get Started

Artificial intelligence is here, and it’s helping brands refine customer experiences by delivering even more personalized content and product recommendations. Here’s how to get started.
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What Is Hyper-Personalization?

Hyper-personalization aims to go a step further than traditional personalization by relying on even more data to produce an even more tailored customer experience.
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What Is Voice Shopping, And How Does It Work?

What is voice shopping, and how is it changing the eCommerce landscape?
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GDPR Compliance: Do You Trust Your Partners to Manage Your Data?

GDPR deadline just weeks away, have you ensured that your data processors — from your SaaS vendor to your external customer support agency — are ready? Because if they aren’t, you may have to pay the price.
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Omnichannel Doesn't Mean You Have To Be On Every Channel

Delivering an omnichannel customer experience is now considered obligatory, but does omnichannel mean you should be on every channel?
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Is GDPR an Opportunity in Disguise?

GDPR compliance may seem like a gigantic chore, but there are some solid upsides (we counted five!) to being GDPR compliant in time for the May 25th, 2018 deadline.
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GDPR Compliance and IoT Marketing: Can It Be Done?

We’re all struggling with GDPR compliance, but what about brands looking to get ahead of the curve with IoT marketing? Here’s our take.
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IoT Marketing: 5 Things Every CMO Needs to Know About IoT

How will IoT impact marketing? Here’s what every CMO needs to know about IoT marketing in 2018 and beyond.
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Today's Customers are Mobile-First, Your Strategy Should Be Too

How can brands actually go mobile-first without uprooting their entire digital strategy? Our client, 3C Interactive, shows how using dotCMS for its extensibility and flexibility makes it easy to build out mobile and digital strategies.
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The Resurgence of Static

Speed, scalability, and security has made static sites a refreshing choice for developers who have been bogged down with the complexity of dynamic sites.
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Structured Content is King

We’ve all heard it, at least 100 times before: Content is King. While that may have been true a few years ago, there is a slight tweak that now needs to be made to that statement: Structured Content is King.
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Set Your Content Free With Our Upcoming Webinar

More and more of our customers are using dotCMS to build CaaS solutions, which is why dotCMS, along with our partner, Architech, have joined together to present: Unleash Your Content - a special webinar focusing on CaaS.
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dotCMS Nominated for CMS Critic Awards

It’s that time of year again - time for CMS Critic’s People’s Choice Awards. Three years ago, CMS Critic started the CMS Critics Awards to ensure fair exposure and opportunity to all players in marketplace.
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5 Ways CaaS Makes Sense for Your Business Team

CaaS opens up the door for brands to easily create new user experiences and stay current with emerging technology, keeping them relevant. It’s no surprise that many brands are moving toward this type of platform, here are five reasons your business team will want a CaaS solution too.
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Why Digital Marketers Should Make a Push for CaaS in Their Organizations

Try as they may, today’s digital marketers are falling behind when it comes to creating engaging user experiences on all the latest disruptive technologies. From social, to mobile, wearables and IoT (Internet of things), it’s no wonder why they’re lagging: creating content for each channel is usually managed on different platforms, requiring on-going maintenance, upkeep, and more. How can digital marketers keep up with the latest technologies without over-burdening themselves to be constantly creating new content? Enter CaaS.
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