New Report: Content Management Systems a Key to Effective CEM

It’s the centerpiece of most marketing strategies today and as the trend continues, Customer Experience Management is providing ample challenge even for the most adroit digital marketers and their IT counterparts with the lack of integration and added complexity of multiple siloed point solutions. On average, customer experience teams have to contend with using 17 different MarTech systems and most say that much of their software investment goes unused.*

DotCMS is pleased to present fresh perspective on the challenges facing digital marketers in this new research from Digital Clarity Group - Content Management: The Hub for Systems of Engagement. In this free insight paper you’ll learn about:

  • How content management systems (CMS) can reduce complexity in customer experience management
  • Three critical capabilities for CMS technologies that empower high performance CEM
  • Why the pendulum of control for MarTech swings to the center between marketing and IT

Download your complementary copy of Content Management: The Hub for Systems of Engagement. And while you’re at it, check out three easy ways to try dotCMS and see first-hand how it can bring efficiency and power to Customer Experience Management at your company.

*See reference in the paper - Content Management: The Hub for Systems of Engagement

FREE Insight Report

Complete the form below to download new research from Digital Clarity Group - Content Management: The Hub for Systems of Engagement