While consumers are busy taking advantage of the latest devices, marketers are finding it hard to keep up when it comes to showcasing their content on the consumer’s device of choice. This is one of the reasons CaaS (Content-as-a-Service) has become so popular with top brands.
CaaS (which can also be called decoupled architecture or a headless CMS) is a way for brands to manage content on its own, rather than manage how the content is presented. Content is created, edited and published in one spot and pushed to the various displays and devices a brand uses to interact with its customers. This means a piece of content can be created in one spot and pushed to a multiple displays, like a website, mobile app, or wearable device.
More and more of our customers are using dotCMS to build CaaS solutions, which is why dotCMS, along with our partner, Architech, have joined together to present: Unleash Your Content - a special webinar focusing on CaaS.
Join us October 6 at 10am PST / 1pm EST to hear from CMS experts at dotCMS and Architech on what CaaS is, how it works, what it looks like, and some of the major benefits brands are seeing today.
Don’t fall behind when it comes to creating engaging user experiences on the latest disruptive technologies. Register now and join us to learn about CaaS and see how top brands like yours are taking advantage of it.
New report from Digital Clarity Group notes that a majority of digital marketing teams don’t or can’t use all the software capabilities they have, creating “shelfware” or “underused” software. Gain fresh perspective on the challenges facing digital marketers. Download Now.