Optimizing the Buyer’s Journey in the Age of AI with Eric Fullerton, VP of Product Marketing at project44

This episode of “Real Talk, Real Trust with dotCMS” sheds light on how current content trends can offer personalized enhancements - or hindrances - in the buyer’s journey. The shift toward AI and other emerging technologies changes how prospects interact with companies and convert.

Special guest Eric Fullerton, VP of Product Marketing at project44, joins the conversation to offer practical strategies and personal insight on optimizing the buyer’s journey to drive business success in today’s digital world.

In Episode 4 of "Real Talk, Real Trust with dotCMS," special guest Inna Bosenko, VP of Marketing at dotCMS, joins the discussion on creating a winning marketing plan for FY 2025.

This episode dives into the integration of AI in content strategies, offering actionable insights on leveraging technology to enhance audience engagement and optimize marketing efforts. Tune in to discover how modern marketers are using new strategies to transform their marketing workflows and brand management in the new year.

In Episode 3 of "Real Talk, Real Trust with dotCMS," host and dotCMS VP of Channels & GTM Strategy Ryan Picchini is joined by special guests Kevin Cochran, CMO at Vultr, and Zain Ishaq, CEO at dotCMS.

Tune in as they explore AI's transformative impact on content strategies tailored for today's technological challenges and shaping the future of content innovation. Gain actionable insights on leveraging AI to enhance engagement and streamline content workflows, helping marketers build stronger customer connections and serving as a vital tool in navigating the complexities of marketing and brand management.