Today's brands are producing more content than ever before, yet engagement with content is down. Why is this happening? Customers are demanding content to be consumable on their device of choice, but this creates a challenge for marketers to keep up, especially when it comes to the new devices that make up the Internet of Things.
Content-as-a-Service (CaaS) offers a way for marketers to create content more efficiently, avoid constant intervention from their IT department, and keep up with the latest technologies.
In our eBook, you'll learn:
Download today to learn how CaaS is helping solve today's content marketing dilemma.