The Analytics & Reporting Module of dotCMS provides actionable insights to the content marketing and business teams in order to optimize organic traffic as well as page and content performance.
dotCMS’s dashboard has a native integration with Google Analytics - or any other embeddable analytics framework - and gives insights for specific reporting windows and delivers traffic number, like visits, pageviews, new visitors, unique visitors, bounce rates, and average time on the site.
At a glance, your marketing team can see which content is performing well and allows them to align conversion goals with the content creation process.
Knowing where the majority of your web traffic is coming from and having direct insights into this traffic will help your marketing team to optimize spend on organic traffic and paid ads.
Download the dotCMS Product Brief for more on our Analytics & Reporting Module.