New Orange is a digital technology agency that transforms complex business challenges into streamlined, intuitive solutions.
With headquarters in Melbourne and The Netherlands, and a satellite office in Kuala Lumpur, we serve clients around the world—while remaining deeply committed to the Australian market. Our local delivery approach ensures tailored outcomes that meet each client’s unique needs.
We partner with ambitious mid-sized to large enterprise organizations.
To design and deliver scalable, future-ready digital platforms that drive sustainable business growth.
E-commerce Platforms
Design, implementation, and optimization of high-performance eCommerce ecosystems.
CMS / DXP Solutions
Experts in headless and hybrid content management systems, including dotCMS.
Digital Marketplaces
Building fully integrated marketplace experiences connected to modern commerce backends.
PIM Solutions
Implementing Product Information Management systems to enrich product data and streamline operations.
Systems Integration
Connecting ERP, CRM, and Martech platforms into cohesive, API-driven digital stacks.
Lessons learned from the field, and how to build systems that hold up when it matters most.
A clear-eyed argument for why enterprise DXPs fail when treated as products instead of operating models and what a durable, outcome-driven experience spine actually looks like.
A critical look at why enterprise DXP initiatives collapse when platforms are treated as SKUs rather than as operating models for change.