Shown below is an example of the “Set Persona” Action that sets a visitor “Persona” type, based on custom Ruleset Conditions:
The Persona will be set if the Ruleset Conditions are met. However, the Rule must be set to “ON“, a “Fire On” property must be set, the “Set Persona” Action must be selected, and a Persona value chosen. The “Fire On” Rule property can be set to:
- Every Page
- Once per Visit
- Once per Visitor
- Every Request (must be used for File or image asset paths)
Retrieving the Persona from the Visitor object using Velocity
This Action will assign a Persona to the Visitor object. With this Action you will only need to set the Persona value.
You can also later retrieve the Persona from the Visitor object using Velocity::
Important Reminder: The Rule must be set to ON for the Persona to be set by the Action.