Actions are triggered when the cumulative evaluation of the Ruleset Conditions is TRUE for a particular Rule. If all the Conditions of a particular Rule are not met, then none of the Rule-set Actions take affect.
The image below displays some Conditions based on the site visitation history OR referring URL. If either of the Conditions result to be TRUE, the “Set Persona” Action will execute. In this case, the Action will set the Persona to “Global Investor” and the data delivered to the site Visitor will become more customized.
For more information, see the Managing Actions documentation.