dotCMS Hires New Chief Marketing Officer

Mar 14, 2018

Miami, FL - dotCMS, a leading-edge, open source, Java CMS  and Customer Experience Management software company, announced today that Robert Slaughter has joined the company as Chief Marketing Officer, effective immediately. Mr. Slaughter will report to Ralph Miller, Chief Executive Officer, and become one of the senior executives within the company.

From Ralph Miller, CEO of dotCMS, “Since we sell a mar-tech product, we need to ‘walk the talk,’ and that means we had to bring someone onboard with the skill set that only a few people have today. Someone who combines the knowledge of the space, digital strategy, demand generation knowledge and is very technical. They have to understand our product, use our product and evangelize about the product. We are really glad to have found the perfect person for this role.”

Mr. Slaughter was most recently Principal at Ripple Effect Advisors, a B2B Marketing and Sales Acceleration Firm based in Washington, D.C. where he led the global marketing initiatives of several high-growth, technology firms.

“Having a previous professional relationship with Ralph, I am keenly aware of his business acumen and ability to grow and scale companies. And then once I dug into the product and viewed the executive team’s commercial roadmap, I was convinced dotCMS was 100% committed to customer success. That type of mindshare in the B2B world is hard to find, and I couldn’t be more excited or optimistic” said Slaughter.

About dotCMS

dotCMS is a content management system that helps global enterprises with multiple brands, subsidiaries and franchises, manage, optimize and scale content across languages and channels. Brands such as Dairy Queen, Newell, Firstmac, Telus and Comcast have chosen dotCMS for its unique ability to manage thousands of sites and consolidate multiple CMS' onto a single, unified instance of dotCMS to streamline content operations across teams while saving money on platform costs.

dotCMS' hybrid approach to content management also means that companies have the choice to deliver content traditionally or headlessly. Headless developers can work within the front-end framework of choice, while still providing marketers with visual editing tools so they can go-to-market with their business-critical content and decrease their dependency on technical teams.