Based on feedback and observation from hundreds of thousands of customers, the biggest contributors to a bad customer experience are confusing menus and links. Too many websites and apps are designed from an organization-centric point of view, using language and structures that just confuse the customer.
Join CMSWire, Gerry McGovern, founder and CEO of Customer Carewords, and J. Robert Slaughter of dotCMS, in this on-demand webinar on how to design a true customer architecture—a navigation and information architecture that is truly customer-centric. Using Top Tasks data, you will learn how to design with your customers, a truly intuitive digital customer architecture.
Customer architecture is a rigorous methodology that has been used by organizations such as Toyota, Cisco and the European Union to streamline and improve customer experience.
This webinar on-demand highlights the following techniques: