Product Marketing Manager

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About dotCMS

dotCMS is a leading, open source content and customer experience management platform for companies that want innovation and performance driving their websites and other content-driven applications. Extensible and massively scalable, both small and large organizations can rapidly deliver personalized and engaging content across browsers, mobile devices, channels, second screens and endpoints -- all from a single system.

Founded in 2003, dotCMS is a privately owned US company with offices in Miami, Florida; Boston, Massachusetts and San Jose, Costa Rica. With a global network of certified development partners and an active open source community, dotCMS has generated more than a half-million downloads and thousands of implementations and integration projects worldwide. Notable dotCMS customers include: Telus, Standard & Poors, Hospital Corporation of America, Royal Bank of Canada, DirecTV, Thomson Reuters, China Mobile, Aon, and DriveTest Ontario.

Posted: Oct 21, 2021 Job Type: Full Time Locations: United States, Canada, Central America Benefits: Fully remote work from home, full health and medical benefits Compensation: We offer competitive salaries and benefits packages

About the role

As a Product Marketing Manager you will be leading the product positioning and differentiated messaging, as well as building the market awareness of dotCMS. Partnering with sales, product, engineering, and other teams across the company, you'll set product positioning, develop the go-to-market strategy, lead voice of customer and competitive research, and own the execution of key initiatives that push our brand and business forward. In addition, you'll help drive the strategy, execution, and development of sales enablement tools and collateral to ensure dotCMS’s product is easily understood and fully adopted.


  • Lead product marketing efforts for the company as a whole pushing brand awareness and loyalty
  • Plan and execute go-to-market strategy for new features, releases and enhancements by forming the positioning, messaging, and value proposition
  • Learn what customers need before they need it through direct interaction, surveys, and market sizing; bring that perspective to design, roadmapping, and backlog prioritization
  • Make data-driven decisions when framing hypotheses, determining product-market fit, evaluating campaign performance, and setting goals
  • Use sound product sense in marketing every day: identify the problem we are solving for, our hypothesis, what goals we will set and how we measure them, what channels are best to use, what we should do now, and how we can scale and automate
  • Structure and optimize A/B and multivariate testing in channel marketing
  • Take a diplomatic leadership approach to involve stakeholders early and get cross-functional work done; be a proactive leader and decision-maker
  • Create and share intel on competing products and marketing; summarize what is working well and what is not and how we will differentiate ourselves
  • Be an owner: step up and take the lead on challenging, ambiguous work
  • Shift between the micro-details on the ground and the bigger picture macro view and back down again


  • 3+ years of previous experience in product marketing, product management, lifecycle, or channel marketing
  • Concise speaker, storyteller, and writer: you can slice, dice, and distill a narrative from a complex data set into an executive summary
  • Experience bringing products to market in CMS, DXP or a startup environment, or SaaS
  • Experience with email, web, mobile/push, and content marketing with a history of focus on the right message for the right customer on the right channel (at the right time!)
  • Ally to product managers and other marketers, often volunteering to test alphas/betas, lead inbound customer research, and seek diverse perspectives
  • Strong team-oriented mindset: you clearly communicate and involve stakeholders early and often and work to secure buy-in, address concerns, and incorporate feedback

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