How BNP Paribas uses dotCMS to power a robust rewards card program.
Intro
BNP Paribas partnered with their digital agency, IO, to build a robust, scalable platform for their UK co-branded MasterCard program. Leveraging dotCMS’ flexibility and API-driven technology, IO delivered a secure, user-friendly self-service portal that supports loyalty programs, seamless integrations, and a mobile-first customer experience.
Challenge
Building a Seamless Rewards Experience: BNP Paribas’ Co-Branded Card Challenge
One of the largest banks in the world, BNP Paribas, wanted to build out a program in their UK division that would offer co-branded MasterCards to their customers. They knew they needed a platform that could handle the variety of functions required of a rewards card as well as the ability to offer a responsive, branded interface that customers would find easy-to-use. For this project, they turned to their digital agency, IO.
The new platform is extremely robust and can handle all the functions required - like loyalty program data, the application process, and self-service access.
Koen
Technical Director, iO
Solution
Flexible, Secure, and Integrated: IO Builds a Modern Rewards Platform with dotCMS
To build out such a complex solution, IO recommended dotCMS as the platform due to its flexibility and API technology that makes it easy to integrate with other systems. IO built out an entirely new, secure front-end and middleware platform for the co-branded MasterCards program. This included a self-service portal with a mobile-first dashboard that allows today’s busy customers to access their finances on the go.
The new portal gives customers access to online card activation, real-time mobile push messages, online transaction access, request credit limit increases, transfer cash, update personal details, and report lost or stolen cards. Customers can also view rewards program points in the portal, like discounts on hotels within IHG group and cash back points at ASDA.
Results
Scalable Loyalty Platform Powers Growth for BNP Paribas and MasterCard
Using dotCMS, IO built a platform where BNP Paribas and MasterCard can work with customers like IHG and ASDA to manage their reward cards. The new platform is extremely robust and can handle all the functions required - like loyalty program data, the application process, and self-service access. dotCMS allows for a platform that is completely scalable and able to easily grow as the BNP Paribas and MasterCard co-branded rewards card program grows.