Offering a NoCode platform to marketing teams is a big deal. It illustrates the giant step Content Management has taken from the early days in the 90s to where we are now. Marketers can operate very much independently from technology teams when it comes to managing their digital experiences with a NoCode platform. However, there is a flip side for technology teams and I want to go deeper into why NoCode really is a blessing for developers and technology teams. I beg to differ that an enterprise-grade platform requires scarce expertise. If that is the case, the solution in question is lacking NoCode and is simply too complex. I'd suggest to move on and look for simplicity. Here is why I believe NoCode is really beneficial for not just marketing teams, but technology teams as well:
With a NoCode platform, development and system admin resources will be significantly lower (I've seen up to 80% in some customers) when it comes to the day-to-day operations and maintenance. NoCode frees up the resources of the technology teams to focus more on ‘cool’ stuff, like R&D, and early adoption of cutting-edge technology. It allows the technology teams to support business requirements where existing technology and systems fail. Innovations like these help to optimize or transform the business and support a new business model and product/services.
A subset of NoCode capabilities we recently released to the market is reflected in our ‘Edit Mode Anywhere’ ability. This feature supports NoCode capabilities like preview, inline editing, drag & drop, personalization, as well as making changes to page templates, regardless of where the content is exposed. This is where it gets even more exciting for the technology teams: Edit Mode Anywhere-esque capabilities provide the new features and functionality for marketing teams, even in the legacy applications in legacy frameworks many companies still have. Effectively, IT can now enhance the editor experience for legacy applications, while phasing them out and / or migrating to a new stack. Refurbish before retire helps to extend the lifecycle of legacy applications and, potentially, their ROI.
A direct consequence of NoCode CMS platforms is the ability to make changes pretty much on the spot. It allows marketing teams to respond to changes in their industries instantly and, even if there is in the unlikely event customization required, IT can now swiftly jump in and support the business. For IT, the level of effort for CMS and Digital Experience Platforms has shifted more towards customizations, plugins, and integrations. Although the latter becomes increasingly low effort with LowCode tooling to build API endpoints directly; this increases the overall enterprise agility and one of the most relevant metrics, Time-to-value.
The level of effort to implement and maintain a NoCode platform is significantly different from some of the more prominent vendors out there (just ask Hertz). They require less effort to start and with NoCode capabilities along the way, maintaining your platform and the content-driven applications — whether it’s desktop websites, micro-sites, landing pages, intranet, extranet or Single Page Apps, Multi-Page Apps and even Progressive Web Apps — is faster and easier.
As a result of increased agility, you will achieve a faster time-to-value and this has a direct positive impact on the return on investment on your digital ecosystem.
NoCode is not just a buzzword to entice marketers, it carries equal and maybe even more value for developers and technology teams — allowing them to collaborate in order to achieve the enterprise’s digital ambition.
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