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What Is An API, And How is it Changing Content Delivery?

by: Alexandra Barcelona | 05.14.2018

APIs are changing the way brands deliver content across channels. But what is an API, and why is it so vital to brands in the age of IoT?

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iIoT: the Internet of Things is About to Revolutionize Manufacturing

Jason Smith | 05.09.2018

The Internet of Things isn’t just putting screens and voices into our favorite gadgets. It’s revolutionizing the very way those gadgets are made, delivered and monitored.

What is Account-based Marketing?

Alexandra Barcelona | 05.03.2018

What is account based marketing, and how can B2B marketers use it to target their most ideal customers and clients?

What Is Predictive Analytics?

Alexandra Barcelona | 04.30.2018

Predictive analytics, or predictive analysis, is a form of analytics that lets you forecast future events based on historical data. It combines statistical algorithms, AI and machi...

11 Benefits of Cloud Computing

Jason Smith | 04.26.2018

What is cloud computing, and what benefits does the cloud bring to brands who are entering into the IoT era?

AI-enabled Personalization: How to Get Started

Alexandra Barcelona | 04.19.2018

Artificial intelligence is here, and it’s helping brands refine customer experiences by delivering even more personalized content and product recommendations. Here’s how to get sta...

What Is Hyper-Personalization?

Alexandra Barcelona | 04.16.2018

Hyper-personalization aims to go a step further than traditional personalization by relying on even more data to produce an even more tailored customer experience.

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