Marketing Strategist

How IoT Devices Can Unlock The Voice of The Customer

Relying on surveys and interviews to collect voice of the customer data isn’t going to cut it anymore. IoT devices hold the key, and here’s why.
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Voice of the Customer: 6 Common Mistakes To Avoid

Voice of the customer programs are easy, and your customers love the customer experience you give them. Well, at least, you think they do. Here’s why VOC programs are important, and six ways to not fail at them.
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You're Living In a Customer Experience Bubble (Here's How To Burst It)

Customer experience is far too important to be exclusively owned by the marketing department. Here’s how to burst your CX bubble and take part in the ultimate team sport — customer experience orchestration — in five steps.
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